Blackford Analysis
For software application developers, deploying an AI algorithm or imaging application via a platform provider presents a compelling new market opportunity. A software vendor may choose to leverage a platform strategy to complement both direct and channel sales initiatives.
A platform approach has the potential to simplify and even eliminate a number of challenges that the application developer might otherwise be responsible for. For example:- Reducing the need for a large and costly sales and customer integration and implementation team
- Increasing access to new prospects through co-marketing with the platform provider
- Reducing the support burden, with Tier 1 support being handled by the platform provider
- Enabling new pricing models not available via other sales channels